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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Determine business objectives
  2. Define markets and needs
  3. Determine products and services
  4. Identify and select distribution channels
  5. Determine and establish enterprise structure
  6. Establish performance measures
  7. Document the plan

Required Skills

Required skills

welldeveloped communication skills to

determine and confirm information using questioning and active listening as required

delegating work

liaise with others share information listen and understand

use language and concepts appropriate to cultural differences

numeracy and IT skills to

perform distribution planning

perform calculations related to achieving required outcomes

use computer applications word processing spreadsheet database specific purpose computer systems to assist in achieving required outcomes

access and update records electronically

access web based information services

welldeveloped literacy skills to read and interpret documentation from a variety of sources and record and consolidate relevant related information

research and analysis skills for accessing and interpreting relevant information report analysis and decision making

interpersonal skills

organisational skills including the ability to plan and sequence work

Required knowledge

client profiles

distribution and marketing

expense ratios

human resource trends

markets to be served

planning processes

sales trends

salesmarket mix

salesproduction

relevant sources of advice

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

maintain knowledge of available products and services

determine business objectives products and services

define markets and needs

identify and select distribution channels

establish performance measures

document plans

Context of and specific resources for assessment

Assessment must ensure

competency is demonstrated in the context of the work environment and conditions specified in the range statement either in a relevant workplace or a closely simulated work environment

access to and the use of a range of common office equipment technology software and consumables

access to organisation records

access to organisational policies and procedures

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples in combination are appropriate for this unit

evaluating an integrated activity which combines the elements of competency for the unit or a cluster of related units of competency

observing processes and procedures in workplaces

verbal or written questioning on underpinning knowledge and skills

evaluating samples of work

accessing and validating third party reports

setting and reviewing workplace projects and business simulations or scenarios

Guidance information for assessment


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Resources may include:

accommodation

equipment

finance

goodwill visibility

location

outstanding options

people.

Market includes:

any opportunity that is the object of a specific distribution approach.

Products or services may include:

advice on insurance

agreements with distributors

claims management

client lifetime value

compliance and regulatory matters

financial needs analysis

financial planning

general sector property or liability products

life sector products

negotiating terms with insurers/reinsurers

outsourcing options

placement of risks

premium financing

risk assessment

superannuation products

wholesaling of risks

other financial services.

Distribution channels analysis may include:

advisers

affinity groups

associations

brokers

direct response

electronic interface

existing clients

media

retail outlets

telemarketing

wholesale outlets.

Financial measures may include:

capital

cash flow

compensation arrangements

critical path

deadlines

delivery dates

expenditure

income

investment

lead times

leases

loans

milestones

service agreements

surplus

taxation and legal considerations.

Plan components may include:

analysis tools (e.g. SWOT)

formatting requirements

narrative.