Elements and Performance Criteria
- Determine business objectives
- The distribution aspects of the corporate strategic and business plans are identified
- Current situation is analysed to determine opportunities in accordance with corporate plans
- Desired financial resource and market parameters are identified and documented
- Objectives are developed by consultation with stakeholders
- Define markets and needs
- Determine products and services
- Identify and select distribution channels
- Determine and establish enterprise structure
- Establish performance measures
- Document the plan